Through Sony’s announcement of its financial results for the third quarter of the year, current Sony President Hiroki Totoki indicated that the company aims to increase the company’s profit margins with multi-platform support moving forward:
In the past, we wanted to increase the popularity of home appliances and first-party game titles. The main goal was to increase the popularity of home appliances, that is true, but there was a synergy in this matter, in that we had strong titles not only for our home appliances but for other platforms as well, such as the personal computer and introducing the multiplayer mode. Therefore, this matter will increase the company’s profitability. I believe that there are opportunities for improvement and achieving higher profit margins, and therefore we want to strongly support the multiplicity of platforms and raise our profit margins.
