Philippe Tremblay, head of the services department at Ubisoft, spoke to Gamesindustrybiz, announcing the two new Ubisoft Plus service categories, Deluxe and Classic, and said during this meeting that players should get used to not owning their games. This is quickly becoming commonplace in the movie industry, but it is happening more slowly in games.
One of the things we’ve seen is that gamers are used to, like DVDs, having their games and owning them. This is the consumer shift that needs to happen. They were relieved not to have their own CD collection or DVD collection. This is a shift that has been a little slower to happen in games.
